Becoming a mother changed the way I thought about memories.

Suddenly, it wasn't only the big milestones I wanted to remember. It was the little things, too. The way they looked curled up asleep. The words they couldn't quite pronounce. The tiny details of a season that felt so ordinary while I was living it, but somehow became the things I missed most once they were gone. I began to understand just how quickly childhood moves — and how easy it is to believe you'll remember it all.

Love + Wild was born from the desire to hold onto more of it.

What began with one baby book in 2019 has grown into a collection of keepsakes designed to help families preserve the stories of their lives — from the anticipation of pregnancy to baby's first years and all the little moments in between.

Every page is created with intention. A place for the milestones you know you'll want to remember, but also for the photographs, handwritten notes, funny little sayings and seemingly insignificant details that one day won't feel insignificant at all.

Because someday, these books won't simply be filled with memories.

They'll be a way back to them.

It is an incredible privilege to create something that becomes part of your family's story. Something that may sit on your shelf for years before being opened again by you — or perhaps one day, by the little person whose story fills its pages.

Thank you for allowing Love + Wild to hold a small piece of something so precious.

Made with love, for the moments you never want to forget.

— Ashley
Founder, Love + Wild